When starting a new business it’s easy to get overwhelmed. Falling for shiny object syndrome is part of the process of starting your business.
There is always more to learn and to do. More products to create, more blogs to write, more opt-in pages to build, more marketing strategies to try.
And what’s the biggest problem? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing strategy, you’re falling victim to SOS or FOMO(Fear of Missing Out).
The problem with shiny object syndrome is that it prevents you from achieving success. When you keep shifting your focus away from what’s working, then you will never make progress.
I’ve been there. You have a proven marketing strategy but you start to feel like it’s not working fast enough, and then before you know a shiny new tactic, lands in your inbox and you’ve started using it.
Worst still, you may give up one business model and jump into the next shiny business model.
All that work… just gone.
Don’t let this happen to you.
#1: Set Clear Goals
The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?
Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
#2: Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
#3: Put on Your Blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting Facebook groups. Don’t click on ads.
Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.