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You’ve started your blog Congratulations! Need some Blogging tips?
You’ve realized that creating a profitable blog is about much more than writing about your favourite outfit.
It takes thought and planning to create content that gets people to your site and coming back for more. To get them to join your mailing list and to buy your thing.
A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services.
But only if you have a good strategy in place first.
Blogging Tips That Help Your Strategy
Blogging tips #1: Know Your Keywords
Keywords are the search terms your ideal client is using to find answers to her questions. When you know what your keywords are, you can easily create blog posts that will:
- Attract the right visitors to your site
- Position you as the expert in your niche
- Make it easy for your ideal client to find—and get to know—you and your services
Blogging tips #2: Write for People
While it’s important to know and use keywords in your blog posts, it’s even more important that you write your content with people in mind over search engines.
Your blog should be engaging, informational, and even entertaining, but above all else, it must be readable.
Focus on giving your best value to your ideal reader.
Blogging tips #3: Be Consistent
Content marketing and blogging, by extension, is very much a numbers game.
The more content you produce, the greater your results will be. That means setting and sticking to a content production schedule is a must.
For most websites, a weekly schedule is both attainable and sufficient to build a steady stream of traffic.
Blogging tips #4: Keep Long-Term Goals in Mind
Blogging is not a fast business-growth strategy but it is excellent for long-term sustainability.
Those posts you write this month will continue to work for you many years from now, bringing in more and more traffic and potential clients.
Blogging tips #5: Use Good SEO Practices
Aside from keywords, great bloggers know there are many techniques you can use to bring in more readers, including:
- Link out to authority sites from within your blog
- Link internally to other, related content on your own sites
- Use graphics and sub-headlines to break up long text passages
- Take the time to write compelling meta descriptions
- Create content that other sites will link to
Blogging tips #6: Get the Word Out
Each new blog post is an opportunity to be seen, so take the time to share your content socially, and encourage your readers to do the same.
Share your post on your Facebook page, Twitter, LinkedIn, Pinterest and anywhere else your ideal client is likely to see it.
Use the 80/20 rule when promoting your content. You should spend 20% of your time writing and 80% of your time promoting what you’ve written.
There is no point churning out content if no-one will see it.
Blogging tips #7: Mix It Up
Not every post has to be a 3,000-word article. Include other types of content as well, such as:
- Curated content
- Short opinion pieces
Blogging tips #8: Have Fun with It
You choose to blog because you want to enjoy your career and business. So, there is no point doing it if you’re not having fun with what you write.
Inject your personality into your blog. Not only will you more easily attract your ideal client but you’ll enjoy blogging a lot more if you use your authentic voice.
And the more you enjoy it, the more likely you will remain consistent as well.
As a new blogger, it’s important to sit down plan and put a strategy into place for your blog if you want to make money.
Follow the 8 tips above and you’ll be well on your way to a great blog and a great business.