Who doesn’t want to go viral? From blog posts to YouTube videos, when you get a lot of eyeballs on your content there is a better chance of growing your list and making sales.
So why does some content get 5,000 shares and others get 7 shares and two comments? Well, while it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content if you see what’s working and put it to work for you.
Not all posts will go viral but you can make them shareable.
And as a newbie, when you’re trying to figure out what to post and how to get your content read, doing what is already working for others is the key to success.
So what is working?
Create Shareable Content Tip 1: Infographics Rock
Let’s face it, stats are boring, right? However, put them in an infographic and all of a sudden they become the most interesting things in the world.
Whether you want to know what time’s to post to social media, or you’re looking for ways to boost your blog traffic, you’ll find an infographic that will give you some tips.
These colourful, easy-to-read graphics share vast amounts of data while still entertaining your audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience.
Even better, your market will be happy to share (and share and share).
If you’re not artistic or don’t have the skills required to create your own, you can hire designers from sites like Fiverr or Upwork. You can even go to agencies who specialize in creating infographics.
If you want to create your own beautiful infographics you can use tools like Canva or Piktochart to quickly make infographics your audience will love. All you have to do is pick a template, add your info, and add your brand colours, and you’ll be good to go.
**Pro tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. You’ll automatically drive traffic from every site that posts your content.
Infographics are also great to share on Pinterest as well. Try to create one for every blog post you have. It’s an easy visual way to give your audience an overview of what the post is about.
Create Shareable Content Tip 2: Create Valuable Content
Whether writing blog posts are your thing or creating videos, the value you give will determine whether your audience wants to share your content and keep coming back for more.
How do you create valuable content for your audience when it feels like everything has already been said?
Look for questions your audience are asking in Facebook groups, quora or other social media platforms and create content answering those questions.
With blog posts, go deep into the topic. Provide as much information as needed so your client can actually take action and get some results. Not only will they share your content, this will keep them coming back for more.
Create Shareable Content Tip 3: Let Your Personality Shine
So what makes your business stand out from the crowd?
What makes it different?
Your unique personality, your unique set of skills, your unique knowledge.
The way you say something, will connect with one person, but not the next. So it’s super important to decide right from the start of your business which parts of your personality you’re going to infuse into your brand and business.
Your tribe will be willing to share and keep coming back for more when they connect with who you are and how you’re saying what you’re saying.
Personality-driven content that isn’t afraid to take a stand is always a winner.
That’s why coaches like Marie Forleo are so popular. You know, simply by reading her content and watching her videos, that what you see is exactly what you get. Nothing is hidden; there’s no “corporate speak” to be found. You connect with her as a person.
It’s easy to form a connection with someone like that because you feel like you know them personally.
And what do you do with your friend’s content?
You share it, of course!
It doesn’t take much to be shareable. Just be yourself, be transparent, and be valuable.
In short, step up what you’re doing by focusing on value, adding your personality in the mix and making it visual and easily consumable!