The Online Business Strategist for Women Who Don't Do One-Size-Fits-All
If you’ve ever felt too multi-passionate, too unconventional, or too “I need to do this MY way” for the standard business advice out there, you’re exactly who I built this for.
MY STORY
THE UNFILTERED VERSION
It started in 2007 when I launched my first eBay store alongside my Business Management degree. I was making money online before most people knew that was even a thing. That first taste of building something from scratch, completely on my own terms, never really left me.
Since then, I’ve spent nearly two decades building businesses across just about every online model you can think of, Shopify stores, Etsy shops, blogs, digital products, and coaching. I’ve tried it, figured it out, and moved on to the next challenge. Because that’s what multi-passionate women do.
In between building online businesses, I spent over a decade in the corporate world: working across Finance, Hospitality, Education, and Tech Consulting.
That background gave me something most online business strategists don’t have: a deep understanding of how business systems and operations actually work at a structural level. Not just the surface stuff. The bones of it.
And then there’s the other side of me. The one that used to fill notebooks with song lyrics instead of business ideas.
I’m still that person; curious, creative, always chasing the next thing that lights me up. Music, film, TV, business strategy, it all lives in the same brain. That’s not a contradiction. That’s exactly what makes me good at what I do.
Because I understand multi-passionate women. I am one.
THE CREDENTIALS BEHIND THE STRATEGY
Because knowing your stuff matters, especially when you’re helping women build online businesses. Here’s mine.
Master Life Coach
Certified Business Coach
Master Mindset Coach
Plus certifications in digital marketing, email marketing, SEO, social media, content marketing, and AI, including certifications from Google and HubSpot, because an online business strategist who doesn’t know her marketing is just a theorist.
WHY STEP UP BOSS UP SOCIETY EXISTS
Most business advice is built on the assumption that there’s one right way to do things. And honestly? That’s not entirely the fault of the people teaching it.
The truth is, most people teaching online business figured it out by doing it. They built something, it worked, and now they’re teaching their way. That’s a valid path, but it’s also a limited one. When your entire frame of reference is your own experience, that’s inevitably what you teach.
What I bring is different.
A Business Management degree. Over a decade working across Finance, Hospitality, Education, and Tech Consulting. Nearly two decades of building online businesses across multiple models. I didn’t just stumble into a strategy that worked for me and start teaching it.
I came to this with a full understanding of how business actually works, across industries, across models, across different kinds of people and organisations.
That breadth is exactly why I don’t believe in teaching you to do business my way. My successes are not your successes. What worked for me is not guaranteed to work for you. And anyone who tells you otherwise is selling you a script, not a strategy.
What you actually need is the right knowledge, the right frameworks, and the space to figure out what works for YOU. It doesn’t have to be a struggle. You just need the right information and the confidence to implement it.
That’s what Step Up Boss Up Society is here for.
THIS IS FOR YOU IF...
As an online business strategist for women who think differently, I built this space for a very specific kind of woman.
✦ You’ve never quite fitted the standard mould and you’re done trying
✦ You want to build an online business but have no idea where to start
✦ You’ve tried before, and it didn’t work, and you’re ready to figure out why
✦ You’re multi-passionate and tired of being told to “pick one thing”
✦ You want freedom in your income, your time, and how you work, more than anything else
✦ You’re done with advice that doesn’t account for the fact that you’re a whole, complex person with more than one interest
If you’re nodding at any of that, welcome. You’re in the right place.
WHAT WE STAND FOR
Freedom first.
Everything we do is built around creating a business that works for your life, not the other way around. Your schedule, your rules, your way.
Strategy over guesswork.
Feeling your way through building a business is exhausting. We’re here to give you clear, actionable strategy so you always know what to do next and why.
Your way is the right way.
We will never tell you there’s only one path. The best business strategy is the one that’s aligned with who you actually are, not who someone else thinks you should be.
READY TO BUILD YOUR ONLINE BUSINESS, ON YOUR OWN TERMS?
Everything you need to start, build, and grow is waiting for you inside Step Up Boss Up Society. Strategy, resources, and a space that actually gets you.
No scripts. No one-size-fits-all blueprints. Just real strategy for real women building real businesses
You don’t have to have it all figured out. You just have to start.
Step Up Boss Up Society is a Trading Name of Lucian Gem International Ltd. | Registered in England | Company Number: 12735223
Registered Office: 82a James Carter Road, Mildenhall, Suffolk, England, IP28 7DE