To have a thriving business you need to get clients consistently. And in a crowded market, you have to be able to position yourself to stand out in your niche.
But how do you stand out above the noise of the crowd? Because no matter what market you go into it will be crowded.
Well, the best way to get clients is to position yourself as a thought leader or expert in your chosen field.
But it can be tough starting out, especially when you’re new and you see other successful people in your niche and think how can I possibly compete with them?
The answer is you don’t.
You start by being a contributor to the market. And then build your knowledge and expertise to become a thought leader just like the other pros you look up to.
Because everyone has got to start somewhere.
Get Clients by Becoming a Contributor
Everyone wants more clients.
The problem is that to get clients you start to go down a rabbit hole of trying different marketing tactics, moving on to the next tactic before the first has a chance to work. With no real strategy.
A strategy is the game plan that keeps you on track in order to achieve your objectives.
One effective strategy is to start to think of yourself as a contributor instead of an expert.
So, what you put out there is just contributing to the way someone will interact with your niche.
The world is big and the online world is bigger, people are unique so everyone interacts in the world differently, they will interact with your niche differently.
You might be the voice in your niche someone needs to hear. The way you interpret key information in your niche could be key for your ideal client to understand and take action on.
There are millions of love songs out there but there’s that one song that gets you every time. The one that touches your soul. Be that song for your ideal client.
You can position yourself to be the voice they go to for advice within a specific niche.
This should be the foundation of your strategy.
Treat everything you put out into the world as a contribution, eliminate any fears you have about being an expert and just keep contributing and expanding your reach.
Be In The Know And Get More Clients
Do your research and get to know your niche really well.
Do you know:
- Who are the key players?
- What do they offer?
- How are you different?
- What are the key concepts and tools of your niche?
- What are the classic books in your field?
- What are the current top-selling books in your field?
- Who are your ideal clients?
- What do your ideal clients want and need the most?
- What are their pain points, that is, the most important problems that they need to solve?
Once you know the answer to these questions you can create content and products your ideal clients want and need. You can contribute better to the ongoing conversations happening in your niche. You can hang out where your clients are, therefore being in front of your clients when they need you.
Meet Your Ideal Client Needs
Customers are looking for solutions that work and solve their problems.
They want to know, “What’s in it for me?” and “How is this going to make my life better and easier?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online.
Once you know what your ideal client needs, offer it to them.
You can do this with the content you put out on your blog and social media platforms as well as the products you offer.
Make sure your website speaks to your ideal client and shows off what you’ve got to offer in the best light. You can do this by making sure your site looks professional, with an easy to use a layout that is mobile-friendly, as well as uses language that they relate to.
Your niche-related content must be worth taking the time to read. Provide maximum value in your free stuff. Just because it is free doesn’t mean it should be junk.
In fact, publishing impressive niche content regularly is the best way to position yourself as a thought leader. Be consistent with what and when you publish. Ensure you publish on other platforms, not just your blog.
Go Where Your Client Hangs Out
By following the first few steps in this post you’ll know where your ideal client hangs out online and possibly in real life.
Start to build a presence there. Whether it’s on Facebook and LinkedIn groups or on Instagram, start to create content for those platforms.
Focus your efforts only on 1-2 platforms that you know your clients hang out on.
Don’t try to be everywhere, just where your clients are.
Build Your Email List With Ideal Clients
Your email list is the most important asset your business will have, so right from the start, you should be building it.
Use your site as a lead generation tool to build your email marketing list.
To get your ideal client to give you their email address you need to offer compelling value-driven content they can download that will be packed with information related to your niche.
Aim for a specific topic that tackles one problem that most people interested in your niche will be eager to solve by reading your content, and even to pass on to others via email or social networks.
You should then communicate with your list on a regular basis, building your community and your position as a thought leader.
Presenting your ideal customers with information, products, and service that will prove you know what you are talking about.
Partner With Influencers
The products you promote can be yours, or affiliate products you are selling for a commission. They might also be Joint Venture (JV) products you are promoting to your list in exchange for your partner promoting your items to theirs.
Promoting other people in your niche who sell complementary services and products is a key overlooked way of positioning yourself as a thought leader.
Be the person who introduces new and exciting services to your clients that improves their lives. Think Oprah!
Working with JVs gives you other opportunities to show yourself as a thought leader. These include writing reviews on products you use or a partner who has a product that can help your ideal client.
JVs might also invite you to participate in an online webinar or interview you as an expert in your niche.
You might even get some guest blogging opportunities in which you write articles for some of the top blogs in your niche to show what you know. My advice is to not wait for these but seek them out and offer to write about something from a unique perspective.
Publish a Book
One of the best ways to give yourself instant expertise is to write a book and publish it on Amazon. It doesn’t have to be an encyclopedia of everything you know about your niche.
Many bestselling books are usually ones with How To somewhere in the title, offering real solutions to your readers.
Publish it as an e-book through the Kindle Digital Platform first. If there is enough demand, publish it in paperback as well through the Create Space Platform. Get a great cover designed for $5 on fiverr.com and you’re good to go.
Becoming a thought leader in your niche is easy if your prepared to put in the time and give your ideal clients what they want and need, and show you’re in the know about the top players, products, and services available, not just your own.
So, don’t hold yourself back from starting because you think you’re not a thought leader and never could be. To be a thought leader you’ve got to get your thoughts out there.
So, start today!