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So you’ve created your website to share your knowledge and expertise, you’ve created amazing content, have a great opt-in offer, but the traffic you expected is just not coming.
Where are all the people and why aren’t they coming to your site? How can you get more traffic to your website? You’re screaming while trying not to cry because of your dreams of becoming a full-time Blogger, Coach etc is starting to look so far away.
I know, I get it. But now is not the time to get discouraged.
You just entered a new stage of your business development. It’s time to roll up your sleeves and start working on directing and driving traffic to your site. However, you don’t want just any traffic. You want targeted traffic.
What is targeted traffic?
Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site because of marketing strategies and offers crafted specifically to grab their attention.
These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers.
With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers.
Now, of course, before you started your online business, you created a persona of your ideal client and developed a niche and perhaps a sub-niche, as well. If not, you’ve got to do this now, check out this guide NOW!
OK, now you’ve got that done let’s move on!
While having knowledge of online marketing is very helpful, you don’t have to be an expert right away. You can learn as you go. Implementing what you learn, as you learn it, can make a real difference to your bottom line. And in fact, this is what most of us entrepreneurs do.
Getting traffic to your site isn’t difficult. In fact, Ryan Diess from DigitalMarketer says there’s no such thing as a Traffic problem”.
You just have to get your offer/ website in front of the right people.
Search engines can do a lot of the work for you. However, the key to getting the right traffic is to make effective use of search engines and other options available to you.
So, here’s 25 ideas to help you reach your target market and get more traffic to your website.
1: Learn SEO
Consider beginning with Search Engine Optimization (SEO). It sounds scary but it isn’t and is fundamental to creating online success. Not just for Google but for other search engines like Pinterest and YouTube.
Search Engine Optimization (SEO) is the art of raising your position on search engine results pages (SERPs) by using specific strategies, techniques, and tactics. The higher you are on the results page, the higher your ranking is and the more targeted leads you’ll get.
Once you learn it’s one of the easiest marketing strategies to implement. With a little knowledge about how to use keywords and a keyword research tool, you can get started right away. Just place the keywords in prominent places such as in your headlines, links, categories, descriptions, etc., in order to encourage your viewers to click, read more, and take action.
Once you have keywords in place throughout your site, make certain you create engaging content, including posts, images, and other items. Ask engaging questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them.
The best free training for SEO is this Free 6-day SEO Starter Pack.
The best-paid course for SEO is the Stupid Simple SEO Training Program.
2: Create a Facebook Group
When you create a Facebook group related to your business, you essentially create a community where people with similar interests can interact with you and each other.
We all talk about how busy our lives are but we often find time to “wind down” or “start the day” with social media interaction. A Facebook group can be a great way to find new leads, connect with existing customers and build authority in your niche.
Learn how to start a Facebook Group here and here.
3: Run a Challenge
We all love a challenge don’t we?
Running a challenge is not just great for traffic but also great for building your list and establishing your expertise. You can run small 5 day challenges or much longer challenges of 21 or 30 days.
Find out more about creating a challenge for your business here.
4: Create a Quiz
Quizzes are extremely popular and high converting. Who doesn’t like to find out more about themselves? That’s what the best quizzes are all about. Helping you discover something about yourself.
Quizzes again are not just about traffic but what your ultimate goal with traffic should be, building your email list. And they are great for growing your list.
Find out more about creating a quiz for your business here.
5: Create a Newsletter
Newsletters are back! Oh yes. I love newsletters. I don’t know if they ever went away, but I’m declaring their back.
Done correctly they can provide amazing value. Once your mailing list is set up, creating a newsletter is a great way to nurture your relationship with your tribe.
The best newsletters don’t just have your news but educate with links to resources from other leaders in your niche.
My 3 Favourites are the Curated Newsletter where you send link to articles, videos etc from other people in your niche around a certain topic each week. The Roundup Newsletter which includes links to all the content you may have posted over the last week as well as content and free resources from other people. The final one is what I call the Combo-Value Newsletter which includes a note from you, your latest offer or freebie, freebie offers from others, a tip or inspirational quote, an article of video from another leader in your niche.
Examples of great newsletters are:
6: Create Engaging Headlines
Make sure your blog posts have well-crafted titles and headlines as well as sub-headings, when applicable. Your titles and headlines should be engaging, contain power words to encourage action, peak curiosity, and when possible, allude to the solution of a problem.
Use CoSchedules Headline Analyzer to help with writing your engaging Headlines.
7: Ask Questions in The Headlines
When you create a headline question, it’s important that your target market can identify with the question. The more your reader can relate to the topic or problem, the more likely he, or she is to click through to find the answer.
Here is a good example – “How Are Negative Thoughts Limiting Your Paycheck?
8: Include Internal Links in Your Post
Links are important, both incoming and outgoing links. Make it a priority to link related posts on your site to each other. This is often referred to as “internal” linking.
In addition, occasionally link to related content on expert sites. This is called “external” linking.
Linking to expert or authority sites can help to elevate your authority standing. When a website refers to and links to your site, it is referred to as an “incoming” link.
When you invest in a great SEO Course like Stupid Simple SEO you’ll learn all about this and how to do it right.
9: Guest Post
Make doing Guest Posts a part of your traffic and brand awareness strategy. Writing guest posts on related sites that have more traffic than you does 2 things for you, it puts you in front of other people’s audiences, therefore, increasing your brand awareness but it also creates a link between your website and the website with higher authority than yours.
The more visible you make yourself, the more targeted traffic you will receive. Make certain to guest post on a site that is relevant to your topic and has a higher brand authority than yours.
If you need help to get started with guest blogging why not take a course! Bonus tip if you get Stupid Simple SEO you get a really simple system to start you guest blogging.
10: Make Infographics
People love visuals and a picture really is worth a thousand words. Using infographics is a great way to explain complex or confusing concepts to your readers. Readers also tend to share these helpful infographics, which drives more traffic to your site.
So including infographics in your blog post will make it more shareable, get it seen by more people and get more people clicking to come back to your site.
Canva have loads of templates you can use and customise for your blog.
11: Join Relevant Facebook Groups
Joining Facebook groups is not just about networking it can be great for traffic too. You need to join Facebook groups that have your ideal client in and allow some promo but not a lot. You don’t want to be part of a group that’s all promo and nothing else. Those groups tend to not give any results as no one is actually engaged in what’s happening in the group.
Make sure you’re active in 1 to 3 groups consistently and once you gain trust, make friends, and gain followers, you can promote your business appropriately in these groups.
12: Create a Webinar
Offer a webinar that shows or explains how to do something in a different way. You can offer valuable tools, tips, advice, and teachings through your webinar. You can also turn the webinar into a paid product for those who were unable to attend.
Webinars are a great way to offer a paid product or service to your audience.
13: Give interviews
Interviews make it easy for new people to get to know you and discover why you are an expert in your field. When you grant an interview to someone, they will likely link to the interview and your site.
Request an interview from your own mentors or experts in your field. Helping your readers get to know the people you admire or credit with your own success associates your name with other well-known people and can give your authority level a boost, along with website traffic.
14: Create Tutorials
Nothing beats a great tutorial to reach your target audience. You can begin with a teaser alert telling your mailing list readers that you will be working on a tutorial for them. Send another email announcing that in two weeks the tutorial will be ready.
Send out emails with dates and times to have readers sign up. Limit the special offer by time or number to create a sense of urgency.
15: Create Plenty of How-to Posts
Millions of people search the internet with the words “How to” in front of their search. How to posts will bring targeted traffic to your website with people searching for direction on how to do something specific in your niche. So make sure you have a few how-to blog posts on your site showing people the solution to a question or problem they have.
16: Create Free Printables
After explaining an advanced or confusing concept, offer visitors a printable worksheet or checklist related to the concept. This strategy is especially beneficial to you if you offer product report packages that also contain worksheets.
The visitor gets to see just how much product worksheets can help them, while search engines index the download page. With very little effort on your part, you may find that your free-to-visitor worksheet goes viral and attracts a lot of traffic.
Like the FREE printable you get with this blog post just below.
17: Offer hacks on topics of interest
People love short cuts or hacks. Create posts on how to use topic related hacks to make life easier for your target market. You may be surprised how many people use the word, “hack” when doing a search for your topics.
18: Post an opinion post/ask for comments
Don’t be afraid to be a little bit controversial in your posts. Leave a comment on your own post that has a strong opinion and is possibly controversial to draw comments from readers who may have a different point of view or angle. Get people talking on your site.
19: Use social media platforms
If you haven’t jumped on the social media bandwagon, it’s time. The old adage, “Out of sight, out of mind,” applies when it comes to social media. Be active and involved. You need to pay your dues by liking and sharing posts as well as by leaving some words of encouragement on others’ timelines. Following people on Instagram or liking their Facebook Pages will return to you tenfold.
Use the features each of these platforms provide like Facebook Live, Instagram Stories, IGTV and Video Pins on Pinterest.
20: Position Yourself as an Authority
The topic you chose for your website is one you know a great deal about. People in your circles see you as an “authority” on this subject. To help others see you in the same light, share, share, and share some more.
Get out there and “be seen” in your local area and online. Share your knowledge and experiences on your website. Offer to guest post on similar sites. Team up with another authority figure. Host a webinar to teach or mentor others. Mention and quote your favourite authorities. Sponsor events. Stay up to date on your topic to keep traffic coming your way.
Above all, keep learning and sharing in a variety of ways and places to build your authority reputation.
21: Keep writing fresh, new content
Don’t write a few blog posts or articles and stop. Your readers and search engines are hungry for your information. Add new content on a regular basis to keep them both happy and returning to your website.
Remember infographics, blog posts, articles, pictures, audios, and videos are types of content, too.
22: Market and network connections new and old
Keeping up with your market and network connections can give you an edge, especially when it comes to traffic. Keep in touch with your existing connections but remember to make and build relationships with new people in your industry.
Both new and old connections can be an advantage to your business and send targeted traffic to your website.
23: Make a top 100 list
Everyone likes lists. They are short, concise, and save time. Offer “top” lists such as “The Top 7 Reasons to Use Lists.” Create a list of how-tos with specific instructions on how to achieve a goal. Make certain to include a call to action at the end.
Readers also love “top 100” lists, especially if they’re short and concise. These longer lists are a great choice for “the year in review” type of posts.
24: Create a guide
Guides are important marketing tools because they offer valuable information in one place. If you can offer information all in one place, you make readers happy and can gain their trust, which makes them want to come back for more.
Take your main topics and create an ultimate guide type post on your site. This can help position you as an authority in your niche.
25: Learn how to use YouTube
Consider learning how to use YouTube and creating your own channel to capture targeted traffic. People love videos.
Video is becoming more and more popular. Learning to use YouTube is to your advantage by positioning you as a leading voice in your niche. Also you can take those YouTube Videos and repurpose them on your blog, in courses and on other social media platforms.
